In Part 1 of my series I discuss how there are quite a few expired listings out there that are gorgeous! Unfortunately, it appears that many features of the home went UnNoticed. Forgotten. These features are those the right now, in our Financial climate and increased awareness of what it takes to OWN a home are often times the MOST important to Home Buyers.
Part 2 of the Series is Location. It's not just about the Proximity to shopping, hike and bike trails, work and other things that are often mentioned. Location goes WAY beyond that.
For the sake of this Series I am using The Woodlands as an example. Home Buyers that are looking in The Woodlands are extremely savvy. They know that Grogans Mill is the closest to I-45, however, it is also the Oldest Village. As we work our way back, we have Cochran's Crossing, Indian Springs, Alden Bridge, Sterling Ridge....
The distance towards the front of the Community gets further and further. That is no Secret. Neither is the fact that as we work our way further and further to the back, the homes get newer and newer.
So, let's take for example Grogans Mill or Cochrans Crossing. These locations sometimes tell potential Home Buyers what they may see in a home.
Actually it is not necessarily what they may see in a home, it is the FEAR of what they MIGHT see in a home:
- Wood Rot
- Foundation Problems
- Water Damage
- Overall luster of a home diminishing with age
- Single Pane Windows
- Higher Electric Bills
- Higher Maintenance Costs incurred throughout the time of owning the home
Now, again, none of this is a secret. Obviously as a home gets older there is more work to do to the home. Kind of like owning a car. You pass the certain mileage and you have to replace the Timing Belt, Brakes..sometimes the Transmission and other things that just really cost a lot of money.
In today's Financial Climate, folks do not want to mess with all of that. They need their money.
From an Affordability Ranking, how does YOUR home rate versus the ones around you?
Often times an 'Updated' home means that Cosmetically it looks nice. It does not have the Laminate Countertops, the paint is updated..in other words the appearance is TRENDY.
But when we look at it a little more closely, the Fascia Board on the home looks like it could be replaced. The roof is only a few years from being replaced, the HVAC system looks like it might be on its last leg.
The cost of all of this can TRIPLE the cost of personalizing the Home INSIDE.
So, back to Location. Where your home is located, how does your Home Rank in Affordability?
- How much MAINTENANCE has been done on your home?
- Was your BUILDER ahead of the pack in products being used to make the home more AFFORDABLE?
- Are your UTILITY bills less than the AVERAGE home in your Community?
THAT is where Location often comes in to play with Today's Home Buyers. This could also be termed 'Myth Busters'
What does YOUR home have that could be known as a 'Myth Buster'? Let's think outside the Box.
Next in the series: Fluff. The 'fluff' in advertising. "Updated Appliances! Granite Countertops and Hardwood Floors!"
While that is all well and good, forget about some of it. I'll tell you why.