Who makes 90 percent of decisions about new home construction? Women! And now the statistic verifies my assertion ( a number of years ago as per this post I just updated with current stats) that a trend toward a big demand for Healthy-Built Homes is at hand. You know that this means: Builders are paying attention to what women want! Yes!
What Do Women Want? (It's OK- go ahead and chuckle) 
Check out this article from REALTOR® Magazine.
Women have varying desires some of which include:
a) “…geometric shapes and unusual features (such as a J-shaped peninsula kitchen island as opposed to a traditional rectangular island), and she prefers edgy, European-influenced trends. A work area, library, or inspiration room is also desirable since she’s work-oriented.
b) plenty of storage, a large laundry room, and a floor plan that comfortably fits her family lifestyle. This woman is more likely to go with a traditional design, such as a country kitchen
c) fabrics and crown molding. Claire appreciates symmetry in design and wants polished, sophisticated spaces for formal entertaining. She’s also drawn to arched openings, columns, and a gourmet kitchen
d) comfort and function and tends to want less square footage because it means less upkeep. Like many of her sisters here in Asheville, she also tends to prefer "green" design and low-maintenance products since she’s on the go ... is casual when it comes to a home’s design and desires flexible spaces that she can tailor to accommodate her hobbies…”
What Is a Green Design”?
Check out information from this non-profit.
http://www.wncgbc.org/ which offers case studies on the Green Home, Renewable Energy/Off the Grid, Natural Building
BUILDER & HOME OWNER
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